3 early holiday shopping trends for the 2022 festive season
3 early holiday shopping trends for the 2022 festive season People living in Europe, the Middle East, and Africa (EMEA) have already started their holiday shopping in full swing. According to new Google and Ipsos research, 21% of people in the EMEA region began their holiday shopping as early as June. Following the most successful holiday season in digital spending history in 2020, the retail landscape continues to shift. COVID-19 has created logistical challenges, resulting in delivery delays and product scarcity. But the potential release of pent-up demand, as well as people’s excitement about spending the holidays with friends and family this year, gives reason for optimism. Thinking of hiring an SEO consultant to help your business make the most out of it? Here are the early retail trends and consumer behaviors you should be aware of to help your brand navigate the 2021 holiday shopping season: There is a high level of demand, but people are feeling the pinch. Thi...